There’s a good chance you’ve sent more listing alerts than any other email in your real estate business. But when was the last time you actually looked at one? Before you read any further, go check one. You might be surprised by what you find: vague subject lines, alerts arriving too often, or listings that […]
Rachel Moussa sold 46 houses in her first nine months as a real estate agent. She didn’t have a big book of past clients. She didn’t have years of referrals coming in. And she didn’t have a bunch of her own listings to hold open every weekend. She needed a way to meet people who […]
Galand Haas closed a deal a couple of months ago with people he had never met in person. They’d been in his database for seven years. He’s been selling real estate in Eugene, Oregon since 1988. When he started, there was no internet and no cell phones. The MLS was a catalog printed once a […]
Here’s something most agents have never done. Ask ChatGPT about themselves. Not “Chat, write me a listing description.” Not “Give me five Instagram captions.” Ask it the questions a buyer or seller might ask when they’re deciding who to work with. You might show up. You might not. And if you do, what it says […]
I’ve been writing content to get found in search engines for a long time, and I still think it’s one of the most effective ways in real estate to reach buyers and sellers. That hasn’t changed. What’s changed is where the answer gets delivered — and which content actually gets used to build it. Here’s […]
By now you understand the system. Your real estate website and property search capture visitors and turn them into contacts. Market pages drive new traffic and keep your database engaged. Lead intelligence tells you who’s active and who’s ready to talk. Here’s the problem most agents run into next. You’re showing houses. You’re at closings. […]
Every real estate agent has people in their database who are getting ready to move. The kicker is that most agents don’t know who they are. That’s the real cost of treating a CRM like a contact list instead of what it can actually be—your full-fledged intelligence system. But here’s the question that matters next: […]
Search “best real estate agents in [your city]” right now. Go ahead — open a new tab. The page that comes up isn’t yours. It’s a national aggregator that ranked you (or didn’t), collects the traffic from buyers looking for an agent, and sells those clicks back to agents as leads. Ask ChatGPT the same […]
The first post in our customer education series covered the foundation. Your real estate website and property search work as one system to turn visitors into contacts and contacts into business. RECAP: Website and Property Search—Owning Your Real Estate Website But a foundation without sustainable traffic easily turns into an empty building. Something has to […]
Something changed in real estate over the last few years that nobody really talks about. The way buyers search for homes isn’t one big moment anymore. It’s dozens of small ones — scrolling on their phone, browsing listings on a lunch break, comparing neighborhoods on the couch after the kids go to bed. Weeks or […]
